You are Executive Director of an upcoming infotech company. A star marketing performer has doubled revenues and built brand equity, but you hear repeated concerns about his attitude toward women, indecent messages and inappropriate conduct. A female team member complains of continued undesirable advances and inappropriate touching, tenders her resignation and leaves.(a) What options are available to you?(b) Evaluate them and choose the course you would adopt, giving reasons.
What the examiner wants
For the case beginning ‘You are Executive Director of an upcoming infotech company. A star marketing performer has doubled revenues and built brand equity’, resolve the Case Study dilemma by identifying its specific stakeholders and competing duties, comparing feasible options, and choosing a legally defensible, ethically reasoned course with safeguards.
Demand-wise check
- 1From the exact case cue ‘You are Executive Director of an upcoming infotech company. A star marketing performer has doubled revenues and built brand e’, identify the stakeholders and ethical/legal conflicts specific to this situation≈65 words
- 2For ‘You are Executive Director of an upcoming infotech company. A star marketing performer has doubled revenues and built brand e’, compare the decision-maker's feasible options, including consequences, rights/duties and implementation risks for each option≈65 words
- 3For ‘You are Executive Director of an upcoming infotech company. A star marketing performer has doubled revenues and built brand e’, justify a preferred course with due process, transparency/accountability safeguards and concrete follow-up measures≈65 words
Open in about 30 words and close in about 30.
Answer plan
Where marks usually go
- For the case cue ‘You are Executive Director of an upcoming infotech company. A star marketing performer has doubled revenues and built br’, avoid merely retelling facts without separating its stakeholders, conflicts and decision criteria
- For the case cue ‘You are Executive Director of an upcoming infotech company. A star marketing performer has doubled revenues and built br’, do not choose an option without testing legality, feasibility, consequences and accountability safeguards
Value addition
- Stakeholder–dilemma–option matrix with a short decision flow
→ Draw it in the body, next to the point it supports.
Official source anchors
These are authoritative sources selected for this exact PYQ. Where a card is an official-domain anchor rather than a fact-level citation, verify the precise provision, definition or data point on the linked source before using it.
Next: plan for one minute, write it in 14 minutes, then get it checked.