← All questionsGS3 · 2026 · Agriculture ·Agricultural Marketing & E-Commerce
QUESTION 4
GS3
10 marks

Explain the factors responsible for inefficiency of agri-produce marketing. How e-commerce helps to reduce inefficiency of agri-produce marketing? Explain.

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7 min
150 words
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What the examiner wants

Pair each marketing inefficiency with the specific e-commerce function that can reduce it.

ExplainMake clear how and why it happens: causes, process, and an example for each point.

Demand-wise check

  1. 1Diagnose information asymmetry, fragmented markets, intermediaries, logistics, assaying/quality, payments and market access≈35 words
  2. 2Map price discovery, wider buyer access, digital payment, aggregation, traceability and logistics coordination to those problems≈35 words
  3. 3Note residual constraints: digital literacy, physical logistics, assaying and platform power≈35 words

Open in about 20 words and close in about 20.

Answer plan

InefficiencyE-commerce responseResidual constraints

Where marks usually go

  • Saying e-commerce simply 'removes middlemen'
  • Ignoring physical logistics/quality infrastructure

Value addition

  • Two-column inefficiency/e-commerce response table
    → Draw it in the body, next to the point it supports.

Official source anchors

These are authoritative sources selected for this exact PYQ. Where a card is an official-domain anchor rather than a fact-level citation, verify the precise provision, definition or data point on the linked source before using it.